After the “epopee” or epic that greatly valorizes the honor of a chevalier who dies in the battle field, literature took on a new dimension, with love playing an essential role. The chevalier was now more eager to prove his worth to his mistress than to his land. It was not just important to love but win his love over the others. Almost ten centuries later, the concept of love, for men, does not seem to have changed much. This is especially true for Indian men (am not commenting on others as I hardly know any). L’amour courtois rejects all kinds of indiscretion and also any hasty confession of love, everything has to be done as per a “code of conduct”: friendship --> courtship (the most important and probably also the longest lasting stage) --> love. Is it related to the masculinity of men and their perpetual need to prove it to themselves and to others? Even in today’s age, men prefer a woman who plays the role of the Dame courtoise, or of the Indian “devi” in the Indian context